General Definition of Associations

Blue
Blue is by far the most popular color, both with women and men. Blue is associated with a lot of positive qualities: sympathy, harmony, kindness, friendship. Blue is the color of distance, remoteness and infinity. Blue stands for confidence and reliability. Blue is calm and relaxing, green rather quiet and restful.
 
Red
"Red" really is the most ancient color name. It is the second most popular color, equally popular with women and men. Red comprises the associations "blood" and "fire".
Blood: Passion (love, hate), excitement, impulsiveness, rage/anger (esp. in combination with black), sexuality, eroticism.
Fire: Heat, warmth.
Red is a very near and dynamic color.
 
Green
The color of nature and of life. Spring, hope, an emergent love. Calming center. Harsh freshness: fresh, tangy, sour, bitter. Healthy, but also unripe.
 
Black
Negative feelings: mourning, desolation (though, only in certain cultures such as the European culture). But as well: elegance without risk. Fashionable, factual, unequivocal, functional. Black polarizes: many people like black very much, others don't like it at all.
 
Pink
Tender, soft, childish, cute, kitschy.
 
Yellow
Sun, light, warmth (weaker than red), sour.
 
White
Perfect, ideal, good, factual, clear, innocent, honest.
 
Violet
Magic, secrecy, decadence, ambiguity.
 
Gold
Noble, distinguished, splendid. Rather warm.
 
Silver
Tasteful, noble. Not as used up as gold. Rather cool.