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Blue is by far the most popular color, both with women and men. Blue is associated with a lot of positive qualities: sympathy, harmony, kindness, friendship. Blue is the color of distance, remoteness and infinity. Blue stands for confidence and reliability. Blue is calm and relaxing, green rather quiet and restful.
It is also the color blue which can produce the strongest Perspective Effect on photos and paintings, the so-called "bird's-eye view".
"Cleanness/Purity" is exclusively symbolized by blue as interactive color (White-Diagram *).
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